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Estimation of Willingness to pay for Realtime Route Guidance Information by Contingent Valuation Method
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조건부가치측정법(CVM)을 이용한 실시간 경로안내시스템의 지불의사액 산정

논문 기본 정보

Type
Academic journal
Author
Journal
한국ITS학회 한국ITS학회 논문지 한국ITS학회 논문지 제11권 제5호 KCI Accredited Journals
Published
2012.1
Pages
46 - 55 (10page)

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Estimation of Willingness to pay for Realtime Route Guidance Information by Contingent Valuation Method
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Abstract· Keywords

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This study proposes an estimate method of willingness to pay(WTP) for real-time route guidance systems using contingent valuation method(CVM) under double bounded dichotomous choice question(DBDCQ) and analysis for impact factors of WTP estimation. This study assumed that provided real-time traffic information service is optimal route concepts dealing with traffic conditions on origin-destination. Analysis targets were classified into two groups as short distance path and middle distance path for estimating WTP for realtime route guidance system in a year using the survival analysis method and the regression model with personal information, actual condition and satisfaction of information usage and users’ awareness and usage of facilities. As a result, mean WTP of realtime route guidance system is 4,034won/year in short distance path, and 4,884won/year in middle distance path. Therefore real-time route guidance system for longer distance path is recognized as more valuable than shorter distance path. Moreover, the necessity of information was required on a higher income group and higher WTP was estimated on owners of vehicle group and lower awareness of a route group.
#Contingent valuation method #real-time route guidance information #willingness to pay #survival analysis #dichotomous choice method

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A. Alberini / 1995 / Optimal design for discrete choice contingent valuation surveys: single bound, double bound and bivariate models / Journal of Environmental Economics an google schola B. Jorgensen / 2001 / Fairness in the contingent valuation of environmental public goods: attitude toward paying for environmental improvements at two levels of scope / Ecolo google schola C.H. Tang / 2007 / Willingness to pay for drug abuse treatment:results from a contingetn caluation study inTaiwan / Health Policy 82 : 251 ~ 262 google schola J. Zarnikau / 2003 / Consumer demand for ‘green power’ and energy efficiency / Energy Policy 31 : 1661 ~ 1672 google schola P.D. Allison / 2010 / Survial analysis using SAS / SAS Institute Inc google schola

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