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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국기업경영학회 기업경영연구 기업경영연구 제16권 제3호
발행연도
2009.1
수록면
125 - 141 (17page)

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This paper assesses the influence of ‘competitive-location-cooperation advantages’ on the export performance of small and medium-sized Korean manufacturing firms. Among these three types of advantages, we specially focus on the role of the cooperation advantages under conditions of close ties with foreign buyers. Due to the recent rapid decreases in the technology gap among firms and countries on one hand and the increases in access to any foreign markets with economic liberalization on the other hand, firms should seek cooperation advantages in order to secure export performance. On the basis of our analysis of 114 Korean exporting companies, it was found that close cooperation between Korean exporters and their foreign buyers exerts a significant positive effect not only on export profits but also on export sales growth. It was also noted that as a key component of competitive advantage, the price advantage exerts a significant positive effect on both export profits and sales growth, whereas the differentiation advantage(i.e., product quality and design) does not have any significant effect on export performance. In addition, as a location advantage, the competitive intensity of local foreign market was determined to exert a significant negative effect on both export profits and sales growth, whereas local market size exerts a significant positive effect only on export profits. In general, our findings bolster the notion that both competitive advantages and location advantages are prerequisites for successful exporting. Finally, the findings of no significant effect of control variables, such as firm size, export experience, product and industry types, on export performance suggest that firms must maintain an aggressive involvement in exporting, regardless of their size, previous export experience, and product and industry types. Indeed, the majority of exporters face resource constraints with tense global competition. In this regard, small and medium-sized exporters should take into account the generation of cooperation advantages under conditions in which close ties exist with the firm’s foreign buyers in addition to competitive and location advantages. This argument is strongly bolstered by the finding that a close cooperation with foreign buyers plays important roles in both export profits and sales growth. This finding also implies that exporters should deal with foreign buyers from the standpoint of a long-term partnership rather than a short-term transaction. In this process, it is necessary for exporters to develop various cooperation activities with foreign buyers across dimensions including market research, product planning and development, marketing and distribution, promotion, cost reduction, and quality improvement
#중소수출기업 #협력우위 #경쟁우위 #입지우위 #수출성과 #Cooperation Advantages #Competitive Advantages #Location Advantages #Export Performance

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참고문헌 (24)

참고문헌 신청
Andersson, S / 2004 / International Activities in Small Firms: Examining Factors Influencing the Internationalization and Export Growth of Small Firms / Canadian Journal of A google schola Beanish, P. W / 1993 / The Performance Characteristics of Canadian versus U.K. Exporters in Small and Medium Sized Firms / Management International Review 33 : 121 ~ 137 google schola Benito, G. R / 1994 / Foreign Market Servicing: Beyond Choice of Entry Mode / Journal of International Marketing 2 : 7 ~ 27 google schola Bilkey, W. J / 1978 / An Attempted Integration of the Literature on Export Behavior of Firms / Journal of International Business Studies 9 : 33 ~ 46 google schola Bonaccorsi, A / 1992 / On the Relationship between Firm Size and Export Intensity / Journal of International Business Studies 22 (4) : 605 ~ 635 google schola

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