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Export Marketing Involvement and Export Performance of Small and Medium-Sized Export Manufacturers
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중소기업의 수출마케팅 개입정도와 수출성과에 관한 실증연구

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Type
Academic journal
Author
Journal
Korea Trade Research Association Korea Trade Review Vol.26 No.2 KCI Accredited Journals
Published
2001.2
Pages
315 - 333 (19page)

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Export Marketing Involvement and Export Performance of Small and Medium-Sized Export Manufacturers
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Research history (3)

2001

Export Marketing Involvement and Export Performance of Small and Medium-Sized Export Manufacturers
Kang-shul Yoon Korea Trade Review 2001.02 Academic journal

2000

한국 중소기업의 수출마케팅전략과 수출성과에 관한 연구
윤강술 한국무역학회 학술대회 2000.09 Proceeding
중소기업의 수출마케팅 개입수준과 수출성과에 관한 연구 : 광주ㆍ전남지역의 경우
윤강술 무역학자 전국대회 발표논문집 2000.06 Proceeding
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Abstract· Keywords

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This paper makes an empirical analysis towards finding the effect of the export marketing characteristic on export performance, namely, export growth and export profit of small and medium-sized export manufacturers in Kwangju-Chonnam Areas.
The results areas show that information capacity for overseas market(G3), export experience(G1) are significantly and positively related to export growth, but export market diversification(G2) negatively. The results suggest that export experience(P1), product adaptation for export market(P4) are significantly and positively related to export profit, and that construction of company's Homepage written English language on Internet is significantly related to high export profit.
#수출마케팅 #수출성장성 #수출수익성

Contents

Ⅰ. 서론
Ⅱ. 이론적 연구 및 연구가설 설정
Ⅲ. 실증연구
Ⅳ. 결론
참고문헌
ABSTRACT

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