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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제18권 제1호
- 발행연도
- 2008.1
- 수록면
- 81 - 114 (34page)
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초록· 키워드
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The purpose of this study was to analyze how economic factors (economic satisfaction, economic conflict) and non-economic factors (non-economic satisfaction, non-economic conflict) differentially influence Korean retailers’ long-term orientation with manufacturers, and how they are influenced by manufacturers’ power sources under different levels of retailer dependence. After Korean retailers were divided into high and low dependence groups, path differences between the two groups were compared. The results suggested that manufacturers’ coercive and non-coercive power sources do not differentially influence high and low dependence retailers’ economic and non-economic satisfaction, and economic and non-economic conflict. However, the economic satisfaction of low dependence retailers more strongly affects their long-term orientation than that of high dependence retailers. Also, the economic conflict of highly dependent retailers more strongly affects their long-term orientation as compared to low dependence retailers. Finally, the impact of non-economic conflict negatively influences a long-term orientation for both retailer groups.
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참고문헌 (55)
참고문헌 신청
Gilfond,S.M. / 1989 / The power surges at computer dealers / Business Week :134~135
Han,D.C. / 1997 / Retail management / Young Pung Mun Go
Han,D.C. / 1998 / ‘The research of requests in Korean distribution academic world’ / Journal of Distribution 122:59~63
Han,S.L. / 1998 / ‘The crisis and future prospect of retailing industry under the IMF system’ / Journal of Distribution 119:11~14
Heide,Jan B. / 1988 / ‘The role of dependence balancing in safeguarding transaction-specific assets in conventional channels’ / Journal of Marketing 52:20~35
Han,D.C. / 1997 / Retail management / Young Pung Mun Go
Han,D.C. / 1998 / ‘The research of requests in Korean distribution academic world’ / Journal of Distribution 122:59~63
Han,S.L. / 1998 / ‘The crisis and future prospect of retailing industry under the IMF system’ / Journal of Distribution 119:11~14
Heide,Jan B. / 1988 / ‘The role of dependence balancing in safeguarding transaction-specific assets in conventional channels’ / Journal of Marketing 52:20~35
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