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자료유형
학술저널
저자정보
저널정보
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제22권 제2호
발행연도
2018.1
수록면
134 - 149 (16page)

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The number of children wearing make-up is increasing. "Children's cosmetics" is not a legal term though it is commonly used. The purpose of this study is to analyze discussions on children's cosmetics based on news articles found on the internet. This study also identifies what products are being distributed as children's cosmetics. Keyword searches were conducted using internet portal sites. Information was extracted from news articles and Best Item 100 for children's cosmetics. The results of analyzing news articles and Best Item 100 lists are as follows : 1. There were two main discussion topics in news articles. The first topic was related to marketing(the branding and trends of children's cosmetics). The other topic was about government regulations(side effects, harmful ingredients, control, regulations, attention, proper product usage, product categorization, and the overall safety of children's cosmetics). By 2014, many articles had covered government control and regulation. However, since 2017, news articles have focused on the product categorization and the concern for overall safety has dramatically increased. 2. Three different product categories have appeared in the Best Item 100; they are cosmetics, toys, and other products. In market, consumers recognized children's cosmetics as cosmetics and also as toys. Between 2017 and 2018's Best Item, other products are dramatically down, color cosmetics and single cosmetics are on the rise, and the purchase of domestic products has increased.

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