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Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.
목차
등록된 정보가 없습니다.
참고문헌 (22)
참고문헌 신청
/ / Smart Design : 102 ~ 117
/ 1974 / Meaningfulness Perceptual Grouping and Organization in Recogigion Memory Journal of Expermental Psychology : 308 ~ 13
/ 1980 / Affective Discrimination of Stimuli That Cannot Be Recognized : 557 ~ 558
/ 1985 / Advances in Non-Profit Marketing : 1 ~ 54
/ 1989 / 박선의 & 최호천 : 55 ~
/ 1974 / Meaningfulness Perceptual Grouping and Organization in Recogigion Memory Journal of Expermental Psychology : 308 ~ 13
/ 1980 / Affective Discrimination of Stimuli That Cannot Be Recognized : 557 ~ 558
/ 1985 / Advances in Non-Profit Marketing : 1 ~ 54
/ 1989 / 박선의 & 최호천 : 55 ~
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