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논문 기본 정보

자료유형
학술저널
저자정보
Lijie Ren (Hongik University) Hyeonseok Kim (Hongik University)
저널정보
중앙대학교 영상콘텐츠융합연구소 TECHART: Journal of Arts and Imaging Science TECHART: Journal of Arts and Imaging Science Vol.6 No.3
발행연도
2019.8
수록면
12 - 16 (5page)
DOI
10.15323/techart.2019.8.6.3.12

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초록· 키워드

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Over the last few years, virtual reality images have been applied to propaganda fields, such as advertisements and games, and achieved extraordinary results. Virtual reality is powerful because it provides a more dramatic, authentic, and emotional experience through immersion than any other form of media, which is what TV series aim for. Hence, TV series have recently started using new propaganda measures such as virtual reality images to improve viewing rates, audience loyalty, and Internet popularity. This paper discusses the adoption of virtual reality images by TV series for their propagation, and the characteristics of the TV and virtual reality images as used by daily videos, films, and advertisements are compared. As indicated by case research and questionnaires, there are great potentials for the application of virtual reality images to TV series propaganda. However, such propaganda remains in the early application stages; thus, there is much to be discussed regarding design optimization in order to maximize the effects of virtual reality images on TV series propaganda. Key features that require attention are shooting themes, perspective settings, and picture design; some suggestions are proposed.

목차

Abstract
1. Introduction
2. The Characteristics and Current Situation of VR and Virtual Reality Images
3. Case and Questionnaire Analyses
4. Conclusion
References

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