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프로그램의 상황 및 배경이 광고의 설득력에 미치는 영향
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Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations Advertising Research No.28 KCI Accredited Journals
Published
1995.8
Pages
35 - 64 (30page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
프로그램의 상황 및 배경이 광고의 설득력에 미치는 영향
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Contents

1. 연구문제 및 목적
2. 프로그램 맥락효과연구에 대한 접근
3. 프로그램 관여도와 맥락효과
4. 프로그램과 광고의 일치 및 조화의 문제
5. 결론 및 제언
참고문헌

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