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해방전 일본의 광고가 한국광고에 미친 영향
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논문 기본 정보

Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations Advertising Research No.25 KCI Accredited Journals
Published
1994.11
Pages
171 - 199 (29page)

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cover
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Topic
📖
Background
🔬
Method
🏆
Result
해방전 일본의 광고가 한국광고에 미친 영향
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Contents

1. 『광고』라는 낱말
2. 광고제도-광고대행업, 신문광고 요금
3. 광고량(廣告量), 신년축하광고
4. 광고연구, 규제 및 기타사항
5. 맺는말
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