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글로벌시대의 광고규제의 현황과 전망 : 우리나라 방송광고를 중심으로
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Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations Advertising Research No.48 KCI Accredited Journals
Published
2000.9
Pages
123 - 137 (15page)

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글로벌시대의 광고규제의 현황과 전망 : 우리나라 방송광고를 중심으로
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Contents

1. 서론: 글로벌시대의 광고환경
2. 광고규제의 개념
3. 방송광고 규제 현황
4. 결론: 외부인의 참여를 지향하며
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