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Investigating the Monetary Value of Bus Arrival Time Information
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실시간 버스도착정보의 가치 측정에 관한 연구

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Type
Academic journal
Author
Journal
Korean Society Of Transportation Journal of Korean Society of Transportation Vol.23 No.6 KCI Excellent Accredited Journal
Published
2005.12
Pages
81 - 89 (9page)

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Investigating the Monetary Value of Bus Arrival Time Information
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Real-time bus arrival information within the Bus Information System (BIS) is an invaluable resource for users that demand accurate and up-to-date bus headway information while waiting at a bus stop. The associated benefits of such a system come in two folds, that is to 1) resolve the psychological uncertainty caused by the lack of real-time bus arrival information and 2) empower the user waiting at bus stops with the ability to reliably coordinate various tasks and errands, such as a quick trip into a convenience store or restroom without fear of missing a bus pick-up. This paper discusses the appropriate methodology with which to measure the economic value of reliable bus arrival information, with particular emphasis on the psychological uncertainty in users associated with the lack of real-time headway information at bus stops. Data regarding bus transit users' willingness to pay for such a service is obtained through questionnaire surveys, and the Contingent Valuation Method is used to analyze and derive the associated economic value. Our findings indicate the monetary value associated with a real-time bus arrival information system is approximately 132.5 won/min at the 0.3 significance level.

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UCI(KEPA) : I410-ECN-0101-2018-053-003361908