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논문 기본 정보

자료유형
학술저널
저자정보
Christine E. Kastanos (Fashion Institute of Design & Merchandising) Kelly L. Reddy-Best (Iowa State University)
저널정보
한국복식학회 International Journal of Costume and Fashion International Journal of Costume and Fashion Vol.18 No.1
발행연도
2018.6
수록면
13 - 31 (19page)
DOI
10.7233/ijcf.2018.18.1.013

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초록· 키워드

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We investigated the communication practices throughout the apparel product development process for wholesalers and retailers of varying sizes. The aim of this study was to help build a more holistic view of some of the apparel product development process challenges related to communication practices and tools, and to provide industry insight for textile and apparel educators and students who will soon enter the industry and will need to navigate these various challenges. Two questions guided the study: (a) how do apparel product development team members at varying company types and sizes communicate throughout the product development process? and (b) what are the different communication challenges faced by these apparel companies during the apparel product development process? Based on analysis of data from 20 interviews, two themes emerged: (1) preferred methods of communication varied based on type of information and company culture, not company type or size and (2) general communication, communication through tools, timing, and language barriers were the most common challenges throughout the apparel product development process.

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Abstract
Introduction
Literature Review
Research Questions and Method
Results
Discussion
References

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UCI(KEPA) : I410-ECN-0101-2018-381-003099437