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Algorithmification : Algorithm as core logic of media
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알고리즘화(Algorithmification) : 미디어의 핵심 논리로서 알고리즘

논문 기본 정보

Type
Academic journal
Author
Se-Uk Oh (한국언론진흥재단)
Journal
Institute of Communication Research Journal of communication research Vol.55 No.2 KCI Accredited Journals
Published
2018.5
Pages
74 - 111 (38page)

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Algorithmification : Algorithm as core logic of media
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Abstract· Keywords

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This study explained the development process of media in three stages from the viewpoint of media logic. First, `mediation` is a mediation of everyday life, second, `softwareization` is a representation of media, and third `algorithmification` is a representation of representation. This article defined the core of current media logic as algorithm and discussed characteristics of algorithmificated media environment. The algorithm is not just a set of code according to the procedure, but it needs to be viewed as a socially constructed and institutionally operated system. Algorithm is a new knowledge logic which compete with editorial logic of existing media. Editorial logic relies on the subjective choice of professionals who gain legitimacy through institutional processes. Conversely, algorithmic logic relies on the procedural choice of machines designed by human operators to automate human judgment or to reveal patterns in collected social traces.
#미디어화 #소프트웨어화 #알고리즘화 #미디어 논리 #기계 학습 #표상의 표상 #mediatization #softwarization #algorithmification #media logic #machine learning #representation of representation

Contents

1. 서론
2. 미디어화 : 일상생활의 매개(mediation of everyday life)
3. 소프트웨어화 : 미디어의 표상(representation of media)
4. 알고리즘화 : 표상의 표상(representation of representation)
5. 논의
6. 결론
참고문헌
Abstract

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