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The Impact of Non-technological Innovation on the Performance of Product Innovation
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비기술적 혁신이 제품혁신의 성과에 미치는 영향 분석

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Type
Academic journal
Author
Sung-Bae Mun (국민대학교)
Journal
Korea Technology Innovation Society Journal of Korea Technology Innovation Society Vol.21 No.1 KCI Accredited Journals
Published
2018.3
Pages
331 - 353 (23page)

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The Impact of Non-technological Innovation on the Performance of Product Innovation
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Abstract· Keywords

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Using data from 2008 and 2010 Korean Innovation Survey, this study estimates the impacts of non-technological innovation activities on the performance of technological innovation. The study estimates the effects of the two types of innovation, organizational innovation and marketing innovation. The estimation results suggest that both organizational and marketing innovations are closely related to the success of innovative products. In particular, non-technological innovation has significant positive impacts on the share of sales with market novelties. Among individual practices in organizational innovation, only the introduction of new business practices contributes positively to the sales of innovative products. In case of marketing innovation, new marketing methods in product design, product promotion and pricing increase the share of sales from new products.
#비기술적 혁신 #조직혁신 #마케팅혁신 #제품혁신 #Non-technological Innovation #Organizational Innovation #Marketing Innovation #Product Innovation

Contents

국문요약
ABSTRACT
I. 서론
II. 선행연구 분석
III. 분석 자료와 추정 모형
IV. 추정 결과
V. 결론
참고문헌

References (29)

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김기국?강희종?김태양?이세민?조은성 (2016), ?2016 글로벌 혁신 스코어보드?, 조사연구 2016-05, 서울 : 과학기술정책연구원. 김현식?배성주?한상연 (2016), “기술 및 비기술 혁신과 성과향상 관계 분석”, ?산업경제연구?, 29(5): 1877-1899. 김현호?조가원?박동배?서정화?이정열 (2008), ?2008년도 한국의 기술혁신조사 : 제조업 부문?, 조사연구 2008-01, 서울 : 과학기술정책연구원. 시장경제연구원 (2006), ?시장구조조사?, 서울 : 시장경제연구원. 시장경제연구원 (2008), ?시장구조조사?, 서울 : 시장경제연구원.

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