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자료유형
학술저널
저자정보
고결 (연세대학교) 김영인 (연세대학교)
저널정보
한국복식학회 복식 복식 제68권 제2호(통권 제209호)
발행연도
2018.2
수록면
1 - 20 (20page)
DOI
10.7233/jksc.2018.68.2.001

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This study aims to propose design of mobile app, whose goal is to develop integrated fashion style for improving personal image of female college students in their 20s, by identifying the main behavior patterns and user needs regarding at their image making behavior and mobile app usage behavior. Based on the analysis of the existing mobile apps and the in-depth interview results from female college students, this study identifies 5 functions as core service requirements for developing an integrated fashion style: tutorial, recording, recommendation, simulation and community. Additionally, the study indicates that there are eight main variables in female college students’ behavior: interest for improving their own image, the keywords used in searching, the websites used in searching, the element formed firstly, important element they think, situation which asks them to form their own image, the number of mobile apps used for making personal image and the motive for mobile app use. Based on the result of it, this study sets up the user type for those who show a steady tendency as primary and secondary personas, and create a certain daily scenario in which each persona uses the mobile apps. By examining this process, this study sets up the user’s goal and designs the information structure and the wire-frame. Based on not only the detailed flow scenarios in accordance with the user’s main task but also some modifications derived from actual user test as well as design improvement, this study ultimately suggests mobile app design for developing integrated fashion style. Through the in-depth interview with female college students in 20s, this study investigates their behavior patterns and needs in their own personal image making process. Considering the fact that they are leading today’s fashion trend and consumption, the significance of this study lies in providing practically applicable information, that can be used widely to suggest ways for developing fashion styles.

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ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 방법
Ⅳ. 연구 결과
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2018-381-001802801