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Subject

Opportunity or Misery : How Transnational Beauty Standards Shape Women's Life in the Contemporary Vietnam?
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논문 기본 정보

Type
Proceeding
Author
Khuat Thu Hong (Institute for Social Development Studies)
Journal
Asian Center for Women`s Studies Ewha Womans University 이화여자대학교 아시아여성학센터 학술대회자료집 13th EGEP International Forum
Published
2018.1
Pages
4 - 15 (12page)

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Result
Opportunity or Misery : How Transnational Beauty Standards Shape Women's Life in the Contemporary Vietnam?
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Abstract· Keywords

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In this paper, I will present a short overview of evolution of women’s beauty standards in Vietnam starting from the ancient time until present day:
∙ Traditional beauty standard of Vietnamese women
∙ “She has a western beauty”
∙ Being beautiful by Korean technology

The change of value of women’s beauty
∙ “Virtue kills beauty”
∙ “Don’t let the virtue to kill the beauty”

Being beautiful: Women’s opportunity or women’s misery
∙ Beauty contest: the door open to paradise: “Long legs and big guy”
∙ “Good looking candidate is an asset”
∙ “Only countryside women are ignorant about the benefit of plastic surgery”
∙ “Beautiful wife is a dutiful wife”

How much the beauty cost?

Contents

Abstract
“The Games of Throne”: “Virtue” or “beauty”, and the triumph of the Western beauty
Korean beauty is usurping the throne
Who sets the standards of women“s beauty and why?
The beauty standards: First priority is figure, second is skin, third is “down there”
Class of the beauty

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