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Reporting on Hallyu and Cultural Public Relations - Analysis of News Frame on Hallyu in the German Media -
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한류보도와 문화홍보 : 독일 언론의 한류보도 프레임 분석

논문 기본 정보

Type
Academic journal
Author
Il-Woo Nam (강원대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.17 No.8 KCI Accredited Journals
Published
2017.8
Pages
312 - 324 (13page)

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Reporting on Hallyu and Cultural Public Relations - Analysis of News Frame on Hallyu in the German Media -
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Abstract· Keywords

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This study examined how German newspapers and magazines report Korean mass culture, specifically what content on Hallyu (Korean wave) was present and what news frames were used. External characteristics, the content attributes, report trend, and news frames on Hallyu in the German media were analyzed. According to the results, German media from 2009 to 2014 reported the least about Korean wave with only a total of 78 articles. The greatest amount of articles occurred in 2012 when 〈Gangnam Style〉 by PSY was a global success. The most common Korean wave articles focused on film and K-pop, but not drama. Hallyu news showed mostly a positive trend. Additionally, a thematic frame was used. Content revealed that a culturally interesting frame was most common. In order to improve the Korea image in Germany, it is proposed that "the mediated Culture PR" be adapted to German media.
#한류 #한류보도 #문화홍보 #독일언론 #내용분석 #프레임분석 #Hallyu #Korean Wave #Reporting of Hallyu #German Media #Content Analysis #Frame Analysis

Contents

요약
Abstract
I. 서론
II. 이론적 배경 및 선행연구
III. 연구문제
IV. 연구방법
V. 연구결과
VI. 결론 및 시사점
참고문헌

References (27)

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[학술지(정기간행물)] - 이영남 / 2010 / Hallyu und der koreanische Film in Deutschland / 세계문학비교연구 (30) : 385 ~ 409 dbpia [단행본] - 한국국제교류재단 / 2015 / 2015 지구촌 한류현황 II-유럽/아프리카·중동 / 한국국제교류재단 : 63 ~ 64 google schola [기타자료] - A. Schneppen / 2014 / Im Zeichen der Generation K / Die Welt google schola [보고서] - 대한무역투자진흥공사 / 2013 / 2013 KOTRA 국가정보독일 google schola [학술지(정기간행물)] - 김은준 / 2016 / 일본과 중국 언론인들의 반한류 인식 / 한국콘텐츠학회 논문지 16 (6) : 802 ~ 813 dbpia

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