지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2017.6
- 수록면
- 131 - 152 (22page)
- DOI
- 10.7233/jksc.2017.67.4.131
이용수
초록· 키워드
오류제보하기
The purpose of this study is to analyze modern fashion culture in the 20th century through changes in transmedia in order to better understand characteristics of fashion contents. The study also strived to identify the characteristics of remediation in modern fashion and media by exploring the cultural code, and use it to establish an integrated view. The subjects and the method of the study are as follows. First, the study analyzed the development of transmedia and fashion culture since the 20th century. Second, it identified the transitional characteristics of transmedia. Third, the study analyzed the characteristics of remediation in modern fashion culture by using the characteristics of mediation, which appeared with the transitional characteristics of transmedia.
The study results are as follows. First, the types of remediation are ‘borrowing,’ ‘Representation,’ ‘Expansion,’ ‘Refashion,’ and ‘Absorb.’ In old and new media, each type can be aesthetically experienced in ‘transparency,’ opaqueness,’ ‘Hypermediacy,’ and ‘Immediacy.’ Second, fashion culture can undergo a transformation from its original form to a second and a third iteration, and this process allows for possibility of an expansion of multiple plots and well-rounded character settings. This opens up the possibility for fashion consumer participation, and signifies a transition into an environment where expansion of time and space is possible. The third finding is the non-mediation of fashion objects. The mediating relationship between clothes and media is directly connected to the development of new media. The immersion of new media by fashion consumers has the characteristics of ‘transparency’/ ’Non-mediation,’ and the reinterpretation and reproduction of original fashion styles have the characteristics of ‘opaqueness’/’Hyper-mediation.’ Fourth, fashion culture has data variability. Through ‘Borrowing,’ ‘Representation,’ ‘Expansion,’ ‘Remodeling,’ and ‘Absorption,’ the cultural hierarchy of reproduced fashion forms a multi-layered integrated network. Mediation code, which repurposes fashion culture contents, also creates new media fashion through transmedia.
The study results are as follows. First, the types of remediation are ‘borrowing,’ ‘Representation,’ ‘Expansion,’ ‘Refashion,’ and ‘Absorb.’ In old and new media, each type can be aesthetically experienced in ‘transparency,’ opaqueness,’ ‘Hypermediacy,’ and ‘Immediacy.’ Second, fashion culture can undergo a transformation from its original form to a second and a third iteration, and this process allows for possibility of an expansion of multiple plots and well-rounded character settings. This opens up the possibility for fashion consumer participation, and signifies a transition into an environment where expansion of time and space is possible. The third finding is the non-mediation of fashion objects. The mediating relationship between clothes and media is directly connected to the development of new media. The immersion of new media by fashion consumers has the characteristics of ‘transparency’/ ’Non-mediation,’ and the reinterpretation and reproduction of original fashion styles have the characteristics of ‘opaqueness’/’Hyper-mediation.’ Fourth, fashion culture has data variability. Through ‘Borrowing,’ ‘Representation,’ ‘Expansion,’ ‘Remodeling,’ and ‘Absorption,’ the cultural hierarchy of reproduced fashion forms a multi-layered integrated network. Mediation code, which repurposes fashion culture contents, also creates new media fashion through transmedia.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 패턴 탐색을 통한 20th 패션문화의 미디어 전개방식과 매개특성
Ⅳ. 트랜스미디어에 나타난 패션문화의 매개특성
Ⅴ. 결론
Referances
참고문헌 (58)
참고문헌 신청
Aarseth, E. (2006). The Culture and Business of Cross-Media Productions, Popular Communication, 4(3), 210.
Back, W. I. (2010). Transmedia : Crossing the Boundaries between Media. Humanities beyond borders, 3(1), 197
Bellery, M. (2003). 20th fashion. (Kim, J.E. Trans.). Seoul, Republic of Korea:Sigongsa. (Original work published 1999).190.
Blonde ambition tour. (1990). (n.d.-a). Blonde ambition tour. En.wikipedia.org. Retrieved from https://en.wikipedia.org/wiki/Blond_Ambition_World_Tour
Bolter & Grusin. (2006). Remediation. (Lee, J. H. Trans.). Seoul: Communicationbooks. (Original work published 1999).
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UCI(KEPA) : I410-ECN-0101-2018-381-000969223