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The Fashion Product Purchase and Fashion Consciousness of Malaysian Muslim Women
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말레이시아 무슬림 여성의 패션제품 구매와 패션의식

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Type
Academic journal
Author
Seonu Jang (창원대학교) Park Hye-won (창원대학교)
Journal
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제25권 제2호 KCI Accredited Journals
Published
2021.1
Pages
63 - 79 (17page)

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The Fashion Product Purchase and Fashion Consciousness of Malaysian Muslim Women
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Abstract· Keywords

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In order to expand the overseas market of the Korean fashion industry, it is necessary to investigate the fashion-related purchases and fashion consciousness of Muslim women, who are increasingly attracting attention as global fashion consumers. Therefore a survey was conducted to identify the fashion design preferences and fashion consciousness of Malaysian Muslim women. A total of 245 responses were collected and analyzed. The survey included questions on demographic characteristics, fashion product purchases, design preferences and environmental awareness. The data were analyzed through frequency, average and standard deviation. The analysis showed that the majority of respondents were young Malaysian Muslim women in their 20s and 30s. They preferred a modern, Sophisticated, and sporty image, and their preference for unpatterned fabrics was high. When choosing fashion products, these women seek to both pursue fashion trends and comply with Islamic laws. When the women buy clothes, they consider practicality and design elements. The women also collected fashion trend information through SNS and the Internet, and ues this information to purchase fashion products through the Internet and shopping malls. This study was based on a practical survey of local consumers. Therefore, it is expected that the results can be used as data for fashion-related studies and to expand overseas markets to reach Muslim women in Southeast Asia.
#이슬람 패션 #말레이시아 무슬림 여성 #패션제품 구매 #패션 의식 #패션디자인 선호

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References (29)

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Agustina, H. N. / 2015 / Hijabers: Fashion trend for Moslem women in Indonesia / Proceedings of 2015International Conference on Trends in Social Sciences and Humanities :1~5 google schola Beta, A. R. / 2014 / Hijabers: How young urban Muslim women redefine themselves in Indonesia / International Communication Gazette 76(4?5):377~389 Crossref 최진영 / 2019 / 패션 컬렉션에 나타난 무슬림 패션 스타일 연구 / 패션 비즈니스 23(5):1~18 dbpia Elvianti, W. / 2019 / Monetizing Hijab:Analysis on State’s National Interest on the Growing Hijab Fashion Trend in Indonesia / Islamic World and Politics 3(2):635~650 google schola Galadari, A. / 2012 / Behind the veil: Inner meanings of women’s Islamic dress code / International Journal of Interdisciplinary Social Sciences 18(1):39~50 Crossref

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