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A Study of Factors Influencing University Royalty through Education Satisfaction
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교육만족도를 통한 대학생들의 대학 충성도에 영향을 미치는 요인에 대한 연구

논문 기본 정보

Type
Academic journal
Author
Min-Chae Kang (중부대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.17 No.4 KCI Accredited Journals
Published
2017.4
Pages
365 - 374 (10page)

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A Study of Factors Influencing University Royalty through Education Satisfaction
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Abstract· Keywords

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The purpose of this study is to verify relation between satisfaction of university education and royalty based on analysis of satisfaction survey result of enrolled all students in J regional university. The university royalty in addition to drop out rate is one of the key indicators of managing university performance and it is differentiated approach that has positive perspectives. Based on satisfaction survey results, first, there was a significant difference in satisfaction by school year and grade range. Second, the analysis result of logistic regression method that had been performed to verify the construct which affecting university royalty of students show that satisfaction with lecture, academic guidance, educational environment and self management in academic life were the significant impact on royalty. Also, the decision tree analysis show that top decision factor is self-satisfaction of university life to determine university royalty.
#교육만족도 #대학생 #충성도 #로지스틱 회귀분석 #의사결정나무 #University Royalty #Education Satisfaction #Logistic Regression #Decision Tree Analysis

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
IV. 연구결과
Ⅴ. 결론
참고문헌

References (31)

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[학술지(정기간행물)] - 권대봉 / 2002 / 대학생들의 교육 만족도 결정요인에 관한 탐색적 논의 / 교육학연구 40 (3) : 191 ~ 202 google schola [학술지(정기간행물)] - K. M. Elliot / 2001 / Key Factors influencing student satisfaction related to recruitment and retention / Journal of Marketing for Higher Education 10 (4) : 1 ~ 11 google schola [학술지(정기간행물)] - E. Nesset / 2009 / Modelling and managing student loyalty : A study of a norwegian university college. Scandinavian / Journal of Educational Research 53 (4) : 327 ~ 345 google schola [학술지(정기간행물)] - 최규환 / 2005 / 관광교육 서비스 평가, 만족, 행동의도에 관한 연구 / 소비문화연구 8 (1) : 135 ~ 152 dbpia [학술지(정기간행물)] - T. Henning / 2001 / Modelling and Managing Student Loyalty : An Approach Based on the Concept of Relationship Quality / Journal of Service Research 3 (4) : 331 ~ 344 google schola

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