지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 71 - 88 (18page)
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초록· 키워드
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In modern society, looks play an important role in job competition which turns out to be very common. Due to this, female college students of today not only know how to do everyday make-up but also are capable of doing advanced-skilled makeup, which the “before” and “after” shows a vast difference, almost to the point that gives an illusion of plastic surgery.
In this research, the majority of the female students recognized the importance of make up through the effect of lookism. And there also will be a further increase of the female college students who do the make-up. Through the online survey which enrolled the female college students who usually gained the makeup skill, information via TV and media, the cosmetics firms can efficiently take advantage of the product information when they seek to make good marketing strategies.
Thus the color expression of the domestic brand cosmetics makeup and the technological developments need to be improved urgently. The positive market promotions are also necessary. Therefore, the results of this research can be used as the basis of cosmetics make-up developments and marketing strategies which would be a help in the developments of domestic cosmetics make-up.
In this research, the majority of the female students recognized the importance of make up through the effect of lookism. And there also will be a further increase of the female college students who do the make-up. Through the online survey which enrolled the female college students who usually gained the makeup skill, information via TV and media, the cosmetics firms can efficiently take advantage of the product information when they seek to make good marketing strategies.
Thus the color expression of the domestic brand cosmetics makeup and the technological developments need to be improved urgently. The positive market promotions are also necessary. Therefore, the results of this research can be used as the basis of cosmetics make-up developments and marketing strategies which would be a help in the developments of domestic cosmetics make-up.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구 결과 및 해석
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2017-593-002215948