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A Study on Foreigners' Acceptance Responding onto Intention of Hallyu Contents Production - Focusing on Events in Istanbul Gyeong-Ju Culture Exposition -
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한류콘텐츠의 제작기획 의도에 반응하는 외국인 수용에 관한 연구 : 이스탄불 - 경주 세계문화 엑스포 행사를 중심으로

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Type
Academic journal
Author
Young-Jung Kim (배재대학교) Byoung-Ho Kang (배재대학교)
Journal
The Korean Entertainment Industry Association Journal of the Korea Entertainment Industry Association Vol.10 No.5 KCI Accredited Journals
Published
2016.10
Pages
31 - 42 (12page)
DOI
10.21184/jkeia.2016.10.10.5.31

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A Study on Foreigners' Acceptance Responding onto Intention of Hallyu Contents Production - Focusing on Events in Istanbul Gyeong-Ju Culture Exposition -
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Abstract· Keywords

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Since year 2000, Korean culture contents unser the name of Hallyu have been distributed across Asian countries, e.g. Japan and China at early stage, also this trend is extended to Europe, American, middle-east and African counties, recently. In order to exporting culture goods, gaps should be minimized between intention of contents planning and local preference of foreigners. To do this systematic study for local demands of foreigners regarding Hallyu culture goods must be studied, a priori. To study these issues this study explored advanced research and found that a lot of advanced studies have focused on Japan and China and data for Middle East is not enough. Also this study reveals a problem that advanced studies too much focused onto K-drama and K-Pop. Survey research empirically reveals preference discrepancy between intention of Korean Hallyu Korea planning specialists and preference of foreigners(Turkish, English, Chinese, Japanese) using ten culture events of ‘Istanbul-Gyung Ju Culture Exposition’ held in Turkey, a secular Muslim country. Appealing of Korea image across four different foreign countries is also found and analyzed. Through results from research outcomes, due to gap between intention of Hallyu planners in Korea and local preference, ‘marketing myopia’ phenomenon is figured out. Also results show that Hallyu planning intentionally depends on K-Pop and using Korea traditional cultures requires intentional schematic transform for minimizing culture discount. To reveal more general results in the future, research using more number of samples from various Muslim culture Middle-East and more various genre of culture contents will be carried out.
#Hallyu #Acceptance #Consumers sentiment stage #Contents preference #Marketing myopia #Hallo effect #한류 #수용 #소비자 심리단계 #콘텐츠 선호도 #마케팅근시안 #후광효과

Contents

ABSTRACT
I. 서론
II. 이론적 배경
III. 연구내용
IV. 연구결과 및 분석
V. 결론
References
요약

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