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자료유형
학술저널
저자정보
저널정보
한국복식학회 복식 복식 제64권 제1호
발행연도
2014.1
수록면
89 - 105 (17page)

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This study researched the changes in everyday wear in China since the mid-20th century. The study was conducted by interviewing 13 Chinese persons who were familiar with the public awareness and donning practices of the Chinese from 1949 to now, and the results were analyzed through categorical analysis and subject analysis. First of all, due to the influences of Zhongshan-zhuang, Liening-zhuang and Bulaji, political characteristics were represented the most during the reconstruction time, and during this time, Jieyueling also became famous. Second, during the period of the Cultural Revolution, the government used many mechanisms to control people`s thought, so Junfu/Junbianfu and sailor shirt were the most common clothing. Third, information from the West began to enter the Chinese market and it started to influence and change the Chinese thinking. Suit, bat wing sleeves, colorful skirt, flares and jeans became more and more popular in the reform and open times. Fourth, during the personality expression time, people not only copied fashion icons` styles, but also created new styles like sexy, cute, ethnic, K-pop, street, and DIY style, in order to show their personality. Finally, during these 60 years, the changes of Chinese everyday wear were characterized by de-politicization, ready-made, diversification and individualization.

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UCI(KEPA) : I410-ECN-0101-2017-381-000745921