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자료유형
학술저널
저자정보
저널정보
한국복식학회 복식 복식 제50권 제7호
발행연도
2000.11
수록면
165 - 179 (15page)

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This research centers on studying the function and characteristic of fashion illustration for advertisement and publication which is, among plenty of fashion illustration`s functions, the commercial one. Here are some purposes of the research. First, it presents the function of fashion illustration. Second, under the contemporary circumstance of specialization and subdivision, it gives people the better understanding of fashion illustration by providing a variety of its classification bases other than the typical, simple grouping of style drawing and fashion illustration. Third, this research helps fashion illustration establish itself as commercial art by showing how fashion illustration is utilized in the field as a part of the fashion industry. The methods and contents of the research are described that the concept of fashion illustration, characteristic , classification bases and commercial function are presented and than the data of fashion illustration which have been used as goods since 1990 in the nation are selected in order to analyze the media for the application of fashion illustration, its expression methods, factors and images. By doing so, advertising fashion illustration are much less than those of published fashion illustration and even most cases of advertising fashion illustration are related just to poster advertisement such as magazines, fashion events or public subscription. The published fashion illustration isn`t also attracting the public since it focuses on fashion information books, fashion magazines or fashion-clothing books. Another finding is that the expression style of fashion illustration is not various or distinctive. The expression remains in the trends of painting, figurative drawing, sometimes adopts post-modernism which is reflected in popular cartoon and figures exaggerates or simplifies the human body. The image of fashion illustration is simple, casual or feminine in the rough. For the development of commercial fashion illustration, it is required to produce fashion illustrators, not works but goods, with various concepts appealing to the public.

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UCI(KEPA) : I410-ECN-0101-2017-381-000761621