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학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국복식학회 복식 복식 제43권
발행연도
1999.3
수록면
169 - 186 (18page)

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The objectives of the present study were to investigate the relationship between self-concept and clothing buying pattern of Korean high school girls by finding out the differences of buying pattern in accordence with their self-concept. The method employed to conduct this study was normative-descriptive survey using questionnaires. Subjects were 438 high school girls in Seoul and the survery was implemented from the begining of May 1998 to the end of June 1998. The questionnaires were completed by students during class. Mean, Standard Deviation, Chi-Square and t-test were employed to analize the data gathered. The results are summarized as follows: (1) The group who has the higher score in total positive self, self identity, self satisfacton, self behavior, physical self, moral ethical self, personal self and family self cares more about economical efficiency of clothing than the group who has the lower score. (2) The group who has the higher score in totoal positive self, self satisfaction, personal self, and family self attachs greater importance to the practical use of clothing than those who scored lower with in said categories of self concept. (3) The group who has the higher total positive self score cares originality more than the group who has the lower score when they purchase outdoor garment. (4) The group who has the lower social self score cares modesty and ostentation more than the group who scored higher in social self. (5) The group who has the higher score in positive self, self behavior, personal self, and family self cares about convenence in care and maintenance of the clothing than the group has the lower score. (6) Friends, buying and use experiences of herself, and the observation of other`s attire are the main source of fashion information for the present Korean high school girls. The group who has the higher score in total positive self, personal self, family self, self identity, self satisfaction, self behavior uses their own experiences more often as a source of fashion information than those who scored lower with in said categories of self concept. The group who has the higher score of total positive self, personal self, family self, self identity, self satisfaction, self behavior uses family members more often as a source of fashion information than those who scored lower with in said categories of self concept. The group who has the higher score in physical self uses magazine and printed catalogs more often than those who scored lower with in said categries of self concept. The group who has the higher score in social self uses newspapers more often than the group who scored lower in it. The group has the higher score in self identity and self behavior uses store displays more often than the group who scored lower. (7) Bonded processing goods stores or fancy goods shops (haberdashery) located in trendy shopping district, discount stores, and outlet stores of the famous manufactures are main places where Korean high school girls buy their outdoor garments. The group who has the higher score in social self, self identity, and personal self uses department stores more often and rarely shops at bonded processing goods stores or fancy goods shops located in thendy shopping district compared to those who scored lower with in said categories of self concept.
#의복구매행동 #자아개념 #자아긍정점수 #clothing buying pattern #positive self score #self concept

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