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The Effect of CSR on Consumer Perception and Behavioral Intention: Focus on Leading Deluxe Tourist Hotel in Seoul
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기업의 사회적 책임(CSR)이 소비자인식과 행동의도에 미치는 영향 : 선도 특급 관광호텔을 중심으로

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Type
Academic journal
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Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.28 No.2 KCI Accredited Journals
Published
2014.2
Pages
65 - 73 (9page)

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The Effect of CSR on Consumer Perception and Behavioral Intention: Focus on Leading Deluxe Tourist Hotel in Seoul
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The purpose of this article was to test the effect of CSR(Corporate Social Responsibility: CSR) on consumer preception and behavioral intention in the five star deluxe hotel industry in Seoul Korea. Based on the literature review, it was theorized that consumer perception and behavioral intention are key causal determinants of CSR in this study. Based on theoretical backgrounds, 3 hypotheses were derived(The relationship of CSR and Consumer Perception, The relationship of CSR and Behavioral Intention, and The relationship of Consumer Perception and Behavioral Intention), a regression model was proposed. The regression model was tested using the empirical data collected from 200 undergraduate students major in hotel management of C university in Chungbuk Korea. All 3 hypotheses was supported, and based on the data analysis results theoretical and managerial implications were discussed.
#기업의 사회적 책임 #소비자인식 #특급관광호텔 #행동의도 #Behavioral Intention #Consumer Perception #CSR #Deluxe Tourist Hotel

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UCI(KEPA) : I410-ECN-0101-2016-326-002712012