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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제25권 제3호
발행연도
2011.07
수록면
237 - 253 (17page)

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The purpose of this research was to seek a way to make fully utilize the palaces from the Chosun dynasty as major tourist attractions, by discovering the main selective properties were for visitors to cultural heritage sites, and to enhance the experience for visitors to the palace. Hence, I analyzed how 6 factors-story-telling, palace environment, customer service, convenience, authenticity, and tourist information-affect the satisfaction of visitors to Changgyeong Palace, and based on this data, I was able to some implications and proposals. First, after statistically analyzing the selective properties for visitors to Changgyeong palace, the property where visitors were most satisfied with was palace environment(natural landscape), and the following properties where customers were satisfied were the authenticity of the palaces, storytelling for the cultural heritage sites, customer service, and tourist information. However, convenience did not play factor in visitor satisfaction. Secondly, from this, I could discover that it is necessary to improve all tourist amenities and accommodations, such as improving parking space. Next, by understanding the various intentions and behaviors of tourists, I could suggest a way to continuously improve and develop the selective properties. From these findings, I could propose a direction that will utilize the palace as tourist resources, attracting both existing and future tourists. Thirdly, since the analysis results showed that convenience was the lowest satisfying factor for visitors, improving tourist amenities and accommodations will be a key necessity. By striving to improve the overall programs for palace exhibits based on these implications, palaces will be utilized as tourist resources. Moreover, by enhancing tourist satisfaction, we will be able to increase the number of visitors by giving them a better understanding of our cultural heritage sites.

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