지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to examine the structural relationships between gambling motivation, gambling passion scale, and behavioral intention and compare these relationships between South Korea and Macao. To this end, onsite surveys with purposive sampling method were conducted for visitors to Kangwon Land Casino and Casinos in Macao. The results of confirmatory factor analysis indicate that gambling motivation was delineated into two subscale of intrinsic and extrinsic motivation, and gambling passion was classified into two subscale of harmonious and obsessive passion. The results of structural equation model reveal that intrinsic motivation had a positive effect on harmonious passion, whereas extrinsic motivation influenced positively obsessive passion across Korea and Macao models. Also, harmonious passion positively affected behavioral intention in both Korea and Macao models, but obsessive passion negatively influenced behavioral intention in Korea model and it is not significantly related to behavioral intention in Macao model. Based on the findings of this study practical implications were presented in the conclusion.
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UCI(KEPA) : I410-ECN-0101-2016-326-002706103