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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국디자인문화학회 한국디자인문화학회지 한국디자인문화학회지 제14권 제2호
발행연도
2008.6
수록면
453 - 465 (13page)

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초록· 키워드

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In general, urban Super Graphic is tendency generate urban aesthetic function, compose sense of place as a media. This study is based on cognitive experience about Super Graphic. So I connected the two attitude with cognitive sense of Super Graphic-the pursuit of transparency concerning immediacy and the pursuit of creation the other space concerning hyper mediacy as th side of Remediation. In urban landscape, advertising media makes chaotic scape- discontinuous media image, juxtaposition, overlapping and the other complexity. In this landscape, the pursuit of transparency by drawing realistic image is not match with urban landscape. Because, the holistic context of urban landscape is not harmony with transparency for virtual space behind Super Graphic realistic image. Super Graphic have a disposition of immediacy or hyper mediacy. And immediacy is concerned about desire of Transparency. This supply pseudo space and non contextual city landscape through Super Graphic. For a critical study of transparency as a media tendency of super graphic, I compare with case of super graphic as immediacy and hyper mediacy. So I propose that Super Graphic must represent the image of hyperemia. that is removing the desire of pseudo space and compose contextual approach with holistic urban landscape. In conclusion, I suppose the factors about urban visual context as a media. That is `Super Graphic as context of urban landscape`.

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