지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.5
- 수록면
- 106 - 123 (18page)
이용수
이 논문의 연구 히스토리 (3)
2012
- 이 논문의 후속연구가 궁금하신가요?
- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
- 이 논문의 연구 히스토리 확인하기
초록· 키워드
오류제보하기
As traveling overseas has become popularized, the sense of excitement and expectation about traveling stimulates the desire for facilitated purchase and therefore, shopping presents a half of expenditure for travelers. In particular, the duty free goods selling inside airplane, is the last chance to make purchase as a part of traveling overseas.
This research intends to contribute to reasonable purchases by travelers, assessing how a special environment in airplane has effects of impulse purchase. The research result was that interpersonal influence was adopted by positive emotion and affected impulse purchase. Also, unplanned purchases and purchases perceived risk were each adopted by negative emotion, but the negative emotion failed to have influence on impulse purchase.
This research intends to contribute to reasonable purchases by travelers, assessing how a special environment in airplane has effects of impulse purchase. The research result was that interpersonal influence was adopted by positive emotion and affected impulse purchase. Also, unplanned purchases and purchases perceived risk were each adopted by negative emotion, but the negative emotion failed to have influence on impulse purchase.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 방법
Ⅳ. 결론
참고문헌
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2016-325-001759863