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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.3
- 수록면
- 243 - 268 (26page)
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The aim of this research is to analyze efficiency on the Electronic Corporation Retail Shop with using DEA(Data Envelopment Analysis). To select input and output variable, we reviewed previous literatures and interviewed store managers. And then, retail space, month`s rent, parking space, and employees were selected as quantified variables. To measure the efficiency, we adapted output-based model. The reasons are that DMUs(Decision making units) were included in profit organization and it is realistically impossible to decrease input variable except for employees. The results reveal that more than 80% of 74 retail shops in the study have operated inefficiently. To be more specific, the total number of the best practice DMUs is 16 in the CCR model, while 21 DMUs appear to be efficient in the BCC model. Also, results show that inefficiency organizations have to achieve objective and numerical value through the DEA technique. The limitations of this research is that we didn`t consider qualitative variables, for instance, personal element, operations management, and customer oriented factors. Therefore, future research should consider qualitative factors using delphi study with quantified variables
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