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자료유형
학술저널
저자정보
저널정보
한국서비스경영학회 서비스경영학회지 서비스경영학회지 제14권 제3호
발행연도
2013.9
수록면
133 - 156 (24page)

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초록· 키워드

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The purpose of this study is to analyze outsourcing strategies of an international tourism hotel (ITH), especially focusing on outsourcing practices in restaurants. After interviewing the CEO, managers of the hotel in Myeong-dong, this study found that wedding/banquet and check-in/check-out services were facilitated by insourcing strategy and other hotel services were effective on either selective or full outsourcing strategies. In particular, after periodical outsourcing evaluations such as customer survey, the hotel decided to change their outsourcing strategy from fully outsourcing the main restaurant to selective outsourcing, in which they maintained outsourcing lunch and dinner service but insourced free breakfast service for hotel guests most of whom wanted to communicate with servers in Japanese and English. After the ITH changed outsourcing strategy, both domestic and international customers were fulfilling than before and reduced the burden of the service outsourcee. Five lessons from this case were also discussed in the later part.

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