지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 409 - 418 (10page)
- DOI
- 10.51979/KSSLS.2014.11.58.409
이용수
초록· 키워드
오류제보하기
The purpose of this study was to examine service quality of water leisure sports facility by using IPA in order to provide its improvements and suggestions. For this study, uesrs in their over twenties from 8 water leisure sports facilities were chosen as the sample through convenience sampling method, and 328(93.7%) questionnaires were used for the data analysis.
The questionnaire was organized by referring to the study fromC hoi(2007) and Lim & Lee(2010). Cronbach’s alpha was 789-.592, and reliability was verified through factor analysis.
The data was analyzed by using SPSS 18.0, and frequence analysis, factor analysis, and IPA(Importance Performance Analysis) were conducted. The results of this study were as follows;
The first quadrant have 6 factors of service quality - conveninece, complementary facilities, accommodations, equipment rental fee, latest facilities, using time.
The second quadrant showed 4 factors - differences, resting place, safety, professionalism & capacity.
The third quadrant also showed 4 factors - guiding attitude, diversity, rate, equipment & supplies.
The fourth quadrant showed 3 factors - accommodation fee, amenity, cleanliness.
The questionnaire was organized by referring to the study fromC hoi(2007) and Lim & Lee(2010). Cronbach’s alpha was 789-.592, and reliability was verified through factor analysis.
The data was analyzed by using SPSS 18.0, and frequence analysis, factor analysis, and IPA(Importance Performance Analysis) were conducted. The results of this study were as follows;
The first quadrant have 6 factors of service quality - conveninece, complementary facilities, accommodations, equipment rental fee, latest facilities, using time.
The second quadrant showed 4 factors - differences, resting place, safety, professionalism & capacity.
The third quadrant also showed 4 factors - guiding attitude, diversity, rate, equipment & supplies.
The fourth quadrant showed 3 factors - accommodation fee, amenity, cleanliness.
목차
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅴ. 결론
Ⅳ. 논의
참고문헌
ABSTRACT
참고문헌 (24)
참고문헌 신청
3. [학위논문] - 김리아 / 2012 / 수정 IPA를 활용한 해양스포츠이벤트 방문객이 지각하는 서비스품질 평가 / 석사 / 경희대학교대학원
4. [학술지(정기간행물)] - 김성겸 / 2009 / IPA를 이용한 수상레저스포츠 선택속성 평가 / 한국여가레크리에이션학회지 33 (3) : 283 ~ 294
5. [학술지(정기간행물)] - 김수열 / 2014 / 청소년수련관 스포츠시설의 서비스품질과 고객만족, 시설이미지 및 고객충성도의 구조적 관계 / 한국사회체육학회지 (56) : 483 ~ 498
6. [학술지(정기간행물)] - 김종필 / 2004 / 스포츠센터의 서비스질과 고객만족 및 고객 충성도의 관계 / 한국 스포츠 리서치 15 (6) : 1017 ~ 1028
8. [단행본] - 남동현 / 2006 / 해양스포츠 관광경영론 / 대경북스
4. [학술지(정기간행물)] - 김성겸 / 2009 / IPA를 이용한 수상레저스포츠 선택속성 평가 / 한국여가레크리에이션학회지 33 (3) : 283 ~ 294
5. [학술지(정기간행물)] - 김수열 / 2014 / 청소년수련관 스포츠시설의 서비스품질과 고객만족, 시설이미지 및 고객충성도의 구조적 관계 / 한국사회체육학회지 (56) : 483 ~ 498
6. [학술지(정기간행물)] - 김종필 / 2004 / 스포츠센터의 서비스질과 고객만족 및 고객 충성도의 관계 / 한국 스포츠 리서치 15 (6) : 1017 ~ 1028
8. [단행본] - 남동현 / 2006 / 해양스포츠 관광경영론 / 대경북스
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