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Subject

The present and prospect of Online Video, Music service and Media Usage
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온라인 동영상, 음악서비스 및 미디어 이용 현황과 전망 : 20대 대학생을 중심으로

논문 기본 정보

Type
Academic journal
Author
Sun-jin Kim (Kyungsung University)
Journal
Digital Contents Society Journal of Digital Contents Society Vol.16 No.1 KCI Accredited Journals
Published
2015.2
Pages
137 - 144 (8page)

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The present and prospect of Online Video, Music service and Media Usage
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This study tried to anticipate the near future changes of domestic online video, music service and media usage through the status quo. The research group was focused on the twenties, University students because they are the active media contents users. It surveyed the students in Busan, and used the method of descriptive statistics analysis for the understanding of the present state and near future prospect. This study shows that almost half of them use both services, and three people out of ten are the heavy users who use the services for over 3 hours a week. The streaming method is higher proportion than download method in using type. They are getting accustomed to pay contents cost, but it couldn’t be said the paying content cost has been established. Preferred contents genre appears to be the RMC(Ready Made Contents) such as existing broadcaster contents and movies. Notable result on media usage was the proportion of the so-called ‘Zero-TV’. It was 32%, significantly higher than the proportion of the total population(4.4%). Integrating the analysis results, we can expect that the usage pattern will be changed gradually, thus the advent of various revenue models will emerge.

Contents

요약
Abstract
1. 서론
2. 이론적 배경
3. 이용행태 분석
4. 결론
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UCI(KEPA) : I410-ECN-0101-2016-566-001393708