The purpose of this study is to investigate what effects the customer-oriented services of a golf instructor has on the image of the driving range. Furthermore, this study also attempts to inquire into the structural relationship of each of the concepts, service value, customer satisfaction, emotional commitment in light of the two variables, customer-oriented service and the image of the driving range, based on a structural model established on a theoretical basis. The subjects of this study is comprised of 350 users of a golf driving range located in Seoul, Gyeonggi-do and Jeollabuk-do in 2013. Meanwhile, the sampling of the study subjects was based on the convenience sampling method where the inquirer can randomly select samples at a time and place convenient to the inquirer. After excluding 50 sets of data which were found to be inappropriate for this study or were not fully responded to among the sampled data, a total of 300 sets of data were selected as the final valid sample. The analysis results of this study are as follows. First, with respect to the relationship between the customeroriented services of a golf instructor and service value, it was found that the sub-factors of customer-oriented services, expertise and motivation, had a positive effect on service value. Second, with respect to the relationship between the customer-oriented services of a golf instructor and customer satisfaction, it was found that the sub-factors of customer-oriented services, expertise and motivation, had a positive effect on customer satisfaction. Third, with respect to the relationship between service value and emotional commitment, it was found that service value did not have an effect on emotional commitment. Fourth, with respect to the relationship between service value and the image of the driving range, it was found that service value had a positive effect on the image of the driving range. Fifth, with respect t o the relationship between customer satisfaction and emotional commitment, it was found that customer satisfaction had a positive effect on emotional commitment. Sixth, with respect to the relationship between customer satisfaction and the image of the driving range, it was found that customer satisfaction did not have an effect on the image of the driving range. Seventh, with respect to the relationship between emotional commitment and the image of the driving range, it was found that emotional commitment had a positive effect on the image of the driving range.