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논문 기본 정보

자료유형
학술저널
저자정보
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한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제34권 제1호
발행연도
2008.11
수록면
245 - 254 (10page)
DOI
10.51979/KSSLS.2008.11.34.245

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The purpose of this study was to empirically analysis spectator attraction factor on satisfaction and revisit intention in the professional soccer. The subjects were professional soccer spectator. 299 samples out of 400 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 13.0 and AMOS 5.0, and after which we tested each hypothesis. The results were as follows; First, facility of spectator attraction factors have a significant influence on satisfaction. Second, service of spectator attraction factors didn`t had a significant influence on satisfaction. Third, game condition of relationship marketing implement factors have a significant influence on satisfaction. Fourth, expense of spectator attraction factors didn`t had a significant influence on satisfaction. Fifth, communication of spectator attraction factors have a significant influence on satisfaction. Sixth, satisfaction had a significant influence on revisit intention. This paper attempts to marketing spectator attraction factor that professional soccer should make spectator relationship performance by recognizing the importance and value of spectator-related marketing. Utilizing this relationship, it must establish the marketing strategy which can increase the sales and benefit of the enterprise in a very competitive environment.

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