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A Study on the Legal Protection of Consumer Problems in Mobile Commerce
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모바일 전자상거래에서 소비자문제에 대한 법적 보호방안 연구

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Type
Academic journal
Author
Yun, Ju Hee (인하대학교)
Journal
Korean Consumer Agency journal of consumer policy studies Vol.45 No.3 KCI Accredited Journals
Published
2014.12
Pages
255 - 285 (31page)

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A Study on the Legal Protection of Consumer Problems in Mobile Commerce
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Abstract· Keywords

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Mobile Commerce has grown explosively based on the popularization of smart phone, and made comsumer problems. On characteristic of mobile device, it has not been sufficient to provide information of goods and services because of limited screen and some acts of deceiving consumers have been made in the area that the Act does not apply yet. Therefore, this thesis has studied what are the consumer problems in the mobile commerce, and how has the Act on the Consumer Protection in the Electronic Commerce(ACPEC) worked on these problems. And then it has searched what are the problems in applying the current Act and sought the measures of consumer protection.
Mobile commerce, in contrast with existing electronic commerce, has some characteristics such as mobility, real time, personalization, and diversification of market place. So some consumer problems that were not considered before are happened. Typical examples include difficulty to confirm the detailed information of goods or image, not providing cancellation right or refund, overcharging for billing errors, exposure of personal information, matter of security vulnerability, etc. Consumer problems can be divided into three types with these examples. These are consumer issue across electronic commerce, consumer issue in only mobile commerce, and consumer issue due to mobile device. First mobile commerce is ruled the current ACPEC because it is a kind of electronic commerce.
But there are difficulties to apply the current Act in specific application of the Act. For example, the current Act is focusing to provide information in case of insufficient information but how information is provided in mobile commerce is more important. Also, cancellation system of the current Act is based on the goods or service but is not working sufficiently for protection of comsumer in the environment based on mobile app. Similarly, the protection issue of minor because of minor’s use of smart phone is widespread, electronic commerce issue by individuals with mobile social network, privacy issue with location information due to mobility, etc. are not solved by the current Act well.
So for consumer protection of mobile commerce, a new system considering the characteristics of mobile commerce and mobile device is needed.
For this, some measures can be considered such as to establish a new legislation for consumer protection in the mobile commerce or to insert the regulations of mobile commerce as creating a new chapter in the current Act.
#모바일 전자상거래 #전자상거래소비자보호법 #모바일 소셜네트워크 상거래 #모바일 오픈마켓 #모바일 결제 #Mobile Commerce #Consumer Protection #The Act of Consumer Protection in the Electronic Commerce #Mobile Social network Commerce #Mobile Open Market #Mobile Payment

Contents

요약
Ⅰ. 서론
Ⅱ. 모바일 전자상거래 현황
Ⅲ. 모바일 전자상거래에서의 소비자문제
Ⅳ. 모바일 전자상거래에서 소비자문제에 대한 법적 보호방안
Ⅴ. 결론
참고문헌
Abstract

References (59)

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1. [보고서] - 오병철 / 2011 / 전자상거래 환경 변화에 대응하기 위한 청약철회제도 개선에 관한 연구 google schola 2. [보고서] - 이영대 / 2004 / 모바일 커머스에서의 <전자상거래등에 서의소비자보호법>관련 주요 법적 쟁점과 대응방안 연구 google schola 3. [보고서] - 미래창조과학부 / 2014 / 2013년 인터넷이용실태조사요약보고서 google schola 4. [기타자료] - 삼성증권 / 2014 / 인터넷, 유통(overweight) 모바일이 몰고 온 쇼핑 시장의 변화, 승자는 / 삼성증권 2014.3.28 google schola 5. [기타자료] - 산업연구원 / 2013 / 전자상거래 시장현황과향후과제 / 산업연구원 보고자료 2013,3.15 google schola

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