지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 173 - 178 (6page)
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초록· 키워드
오류제보하기
Recently, an airline accident happened continually and economic depression poblem is also serious. Nevertheless, the number of tourists is up from 25 million people in 1998 to 1.8billion in 2013. The number of domestic and foreign tourists in 2030 - 2010 is 1.8 billion, We forecast and the demand for the aviation industry, and, through it vertically is that certain to be becoming.
In the past, a lot of effort and expense for the journey while, today, through various media and change in perseption, the aviation industry is steeply increasing.
The actual, potential demand increases, in accordance with international airlines are trying to lure customers, events, high quality services, and Airline Aliance. Through all these various strategies, International airlines are making efforts to strengthen their own position.
The actual, potential demand increases, in accordance with international airlines are trying to lure customers, events, high quality services, by airline aliance, various strategies the spread of the International Airlines make efforts to strengthen their own position.
But in recent years, external environment of domestic and international air transport industry gains many kinds of uncertainties, such as exchange rate, high energy prices. And LCC (low cost carrier fsc due to aggressive business of) is keep positioning in the market, so FSC (full service carrier) keep loosing its market share power.
In some airlines and Union, finding niche through Market and Segementing the market, to take the customers who is not sensitive to pay higher fee and fixed targets. So of the existing service, they are concentrating on Vip lounge. Airlines service is standardized through various marketing strategy, but since Vip Louge has been debut in 1969, the design facilities and marketing campaigns to lure customers wouldn"t think seriously as an important part in There are morn than 1 thousand of VIP Lounges but customers are not fully satisfying now. So developing appropriate marketing model of VIP for VIP customers is urgent situation.
In the past, a lot of effort and expense for the journey while, today, through various media and change in perseption, the aviation industry is steeply increasing.
The actual, potential demand increases, in accordance with international airlines are trying to lure customers, events, high quality services, and Airline Aliance. Through all these various strategies, International airlines are making efforts to strengthen their own position.
The actual, potential demand increases, in accordance with international airlines are trying to lure customers, events, high quality services, by airline aliance, various strategies the spread of the International Airlines make efforts to strengthen their own position.
But in recent years, external environment of domestic and international air transport industry gains many kinds of uncertainties, such as exchange rate, high energy prices. And LCC (low cost carrier fsc due to aggressive business of) is keep positioning in the market, so FSC (full service carrier) keep loosing its market share power.
In some airlines and Union, finding niche through Market and Segementing the market, to take the customers who is not sensitive to pay higher fee and fixed targets. So of the existing service, they are concentrating on Vip lounge. Airlines service is standardized through various marketing strategy, but since Vip Louge has been debut in 1969, the design facilities and marketing campaigns to lure customers wouldn"t think seriously as an important part in There are morn than 1 thousand of VIP Lounges but customers are not fully satisfying now. So developing appropriate marketing model of VIP for VIP customers is urgent situation.
목차
Abstract
1. 서론
2. VIP의 이해와 항공 운송업 VIP 라운지의 일반적 특징 고찰
3. 항공 운송업 VIP 라운지의 일반적 특징 고찰
5. 결론
참고문헌
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