지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to research the store structure of seven sneakers multishops(i.e., Folder, S-market, Less More, Foot Mart, Foot Locker, Shoe Mart, ABC Mart) located in Dongseongro of the Daegu city. The results of this study are: 1) single-story structure and two-story structure were common with tempered glass show windows, 2) pale color tomes including white and ivory were mainly used, 3) in terms of floor materials, wood deco-tile and white deco-tile were used, 4) wall fixtures and box-type furnitures were often used to display a wide range of sneakers models of diverse brands, and 5) in terms of lighting, fluorescent light and encased down-light were often used for sneakers multishops. Based on results, some marketing implications were generated. Most of multishops besides Folders were not much distinguished each other since they used similar colors, materials, and fixtures regardless of brand concepts. Enhancing the brand recognition and preference through attractive and creative shop structure and product display would be essential for the success in the market. It would be achieved using interesting and unique graphics, materials, fixtures, and lighting that well reflect brand identity.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법 및 절차
Ⅳ. 연구결과
Ⅴ. 결론
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