지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 133 - 146 (14page)
이용수
초록· 키워드
오류제보하기
Mobile commerce is the next generation of e-commerce, which conducts internet transactions via mobile phones and personal digital assistants. Nowadays, mobile commerce is creating a new era in business and it will continue to broaden the way organizations carry out business. This study captures consumers` acceptance behavior towards mobile commerce by applying technology acceptance model(TAM) and theory of planned behavior model(TPB). This study reviews the literature on technology acceptance model and theory of planned behavior model; and then develop several hypotheses about the determinants of users` adopt intention in m-commerce context. The main contribution of this study is to empirically examine the application of technology acceptance model and theory of planned behavior in context of m-commerce. The research model was developed to help explain the underlying the relationships between antecedents and consequences of intention to use m-commerce.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Literature Review and Hypothesis Development
Ⅲ. Research methodology
Ⅳ. Results
Ⅴ. Conclusions
References
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0