지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Considering the present world we are living now, the emergence of m-commerce is inevitable. The rapid global diffusion of mobile telephones, widespread use of the Internet and advances in wireless technologies laid the foundation for this new concept and innovation. The growing trend of mobile web users has paved the way to mobile commerce. Korea has become one of the hotbeds of innovation in mobile services. With that, service providers need to develop a better understanding of their customers so as to develop specific products or applications that match customers" needs. This study examines the reasons of Koreans for using m-commerce, connection frequency, and types of m-commerce activities engaged into. Moreover, it aims to provide an m-commerce success model by investigating the factors that promote individual"s intention and usage towards m-commerce. It integrates system, content and service quality, perceived playfulness, and price factors to establish a modified Technology Acceptance Model that would be employed in a mobile commerce setting. With knowledge of users’ behaviors and their preferences, mobile service providers can offer more personalized services to mobile users (Sadeh, 2002).
목차
ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Research Model and Hypotheses
Ⅳ. Methodology
Ⅴ. Results
Ⅵ. Discussion
Ⅶ. Conclusion
References
참고문헌 (54)
참고문헌 신청
1. [학술지(정기간행물)] - Agarwal, R / 1998 / A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology / Information Systems Research 9 (2) : 204 ~ 215
2. [학술지(정기간행물)] - Agarwal, R / 2000 / Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology / MIS Quarterly 24 (4) : 665 ~ 694
3. [학술대회논문] - Bhatti, T. / 2007 / Exploring Factors Influencing the Adoption of Mobile Commerce / Proceedings of European and Mediterranean Conference on Information Systems
4. [학술지(정기간행물)] - Bruner, G / 2005 / Explaining Consumer Acceptance of Handheld Internet Devices / Journal of Business Research 58 (5) : 553 ~ 558
5. [학술지(정기간행물)] - 박명철 / 2005 / Mobile internet acceptance in Korea / INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY 15 (2) : 125 ~ 140
2. [학술지(정기간행물)] - Agarwal, R / 2000 / Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology / MIS Quarterly 24 (4) : 665 ~ 694
3. [학술대회논문] - Bhatti, T. / 2007 / Exploring Factors Influencing the Adoption of Mobile Commerce / Proceedings of European and Mediterranean Conference on Information Systems
4. [학술지(정기간행물)] - Bruner, G / 2005 / Explaining Consumer Acceptance of Handheld Internet Devices / Journal of Business Research 58 (5) : 553 ~ 558
5. [학술지(정기간행물)] - 박명철 / 2005 / Mobile internet acceptance in Korea / INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY 15 (2) : 125 ~ 140
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UCI(KEPA) : I410-ECN-0101-2013-325-001430003