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The Joint Effects of Media and Interpersonal Communication on Adolescent Consumers` Body Dissatisfaction: A Health Communication Perspective
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청소년 소비자의 신체불만족에 미치는 매체 및 대인 커뮤니케이션의 복합적 효과 : 건강커뮤니케이션의 관점

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Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations Advertising Research No.86 KCI Accredited Journals
Published
2010.9
Pages
56 - 83 (28page)

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The Joint Effects of Media and Interpersonal Communication on Adolescent Consumers` Body Dissatisfaction: A Health Communication Perspective
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In an attempt to synthesize the effects of media and interpersonal communication on the adolescent consumers` body dissatisfaction, this study has proposed and tested a structural model by incorporating the parasocial interaction(PSI) theory with the presumed media influence(PMI) hypothesis in the research arena of body image disturbances. The data confirmed the hypothetical model. Adolescent consumers` attention to the body-ideal media was found to stimulate the parasocial interaction with media personalities, which, in turn, galvanized their integrative talk about the body ideal issue. Both the integrative talk and the media use were found to shape the perceptions that most of others were exposed to and influenced by such media portraying idealized body image; as a consequence, these perceptions were expected to force the adolescent consumers to be dissatisfied with their own bodies. Theoretical and practical implications were discussed in light of health communication.
#매체 및 대인 커뮤니케이션 #신체불만족 #유사사회적 상호작용 #추정된 매체 영향 #건강 커뮤니케이션 #media and interpersonal communication #body dissatisfaction #parasocial interaction(PSI) #presumed media influence(PMI) #and health communication

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References (61)

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1. [학술지(정기간행물)] - Auter, P.J. / 1999 / Locus of Control, parasocial interaction and usage of radio or TV ministry programs / Journal of Communocation and Religion 22 (1) : 93 ~ 120 google schola 2. [학술지(정기간행물)] - Auter, P.J. / 1993 / Buying from a friend:A content analysis of two teleshopping programs / Journalism Quarterly 70 (2) : 425 ~ 436 google schola 3. [학술지(정기간행물)] - Auter, P.J. / 2008 / A study of Egyptian and Amercan young adult parasocial 'relationships' with music video personae / Journal of Arab and Muslim Media Research 1 (2) : 131 ~ 144 google schola 4. [학술지(정기간행물)] - Auter, O.J. / 2000 / Development and validation of a parasocial interaction measure:The audience=personae interaction scale / Communication Rerearch Reports 17 (1) : 79 ~ 89 google schola 5. [학술지(정기간행물)] - Ballantine, P.W. / 2005 / Forming parasocial relationships in online communities / Advances in Consumer Research 32 : 197 ~ 201 google schola

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