지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2011.11
- 수록면
- 1 - 278 (278page)
이용수
초록· 키워드
오류제보하기
This is the second year report of the two-year collaborative research entitled "A study on the agricultural export promotion strategies", which is led by the Korea Council of Economic and Social Research Institute. The purpose of this study is to establish some effective agricultural export promotion strategies.
Various factors that affect Korean agricultural export have been analyzed by the Gravity model and found out GDP of the importing country and spacial distance from Korea were positively related with export amount. Also, government expenditure for export marketing increases agricultural exports.
In this study, emerging export markets were classified by four types; growth-potential neighboring market, growth-potential long distance market, hetero-geneous culture market, and fast-growing neighbor market. After selecting export promising product for each type of market, this study established export marketing strategies through the Conjoint Analyses and market-share simulations. Also, this study provided export pricing strategies for each market by the Price Sensitivity Measurement(PSM).
As a conclusion, this study provided some measures to expand agricultural export markets as follows;
First, organization and collectivization are needed to overcome the limits of small-scale structure of Korean agriculture. Flexible and various rather than uniformed policies should be applied to this process since the environment and conditions are very different according to the farms, products, and the locations.
Second, restructuring of agricultural export industry should be enforced by the government and the industry themselves in order to expand export markets. Since the scale of exporting companies are too small to sustain in the market, they can"t establish strong brand power of Korean agricultural products in the overseas market. Through the entry into and exit from the market according to its principle, they need to merge into the large and specialized enterprises.
Finally, government export promotion support should be indirect and long-lasting rather than direct and one-time exhausting ones. For example, current expenditure for export logistic would be better to transit to the support for construction of export infrastructure such as cold chain, proccessing facilities, and common warehouse, etc. Support for overseas marketing and buyer invitation costs can also be considered as export infrastructure expenditures which would lead to the self-sustainable exporting farms and company.
Various factors that affect Korean agricultural export have been analyzed by the Gravity model and found out GDP of the importing country and spacial distance from Korea were positively related with export amount. Also, government expenditure for export marketing increases agricultural exports.
In this study, emerging export markets were classified by four types; growth-potential neighboring market, growth-potential long distance market, hetero-geneous culture market, and fast-growing neighbor market. After selecting export promising product for each type of market, this study established export marketing strategies through the Conjoint Analyses and market-share simulations. Also, this study provided export pricing strategies for each market by the Price Sensitivity Measurement(PSM).
As a conclusion, this study provided some measures to expand agricultural export markets as follows;
First, organization and collectivization are needed to overcome the limits of small-scale structure of Korean agriculture. Flexible and various rather than uniformed policies should be applied to this process since the environment and conditions are very different according to the farms, products, and the locations.
Second, restructuring of agricultural export industry should be enforced by the government and the industry themselves in order to expand export markets. Since the scale of exporting companies are too small to sustain in the market, they can"t establish strong brand power of Korean agricultural products in the overseas market. Through the entry into and exit from the market according to its principle, they need to merge into the large and specialized enterprises.
Finally, government export promotion support should be indirect and long-lasting rather than direct and one-time exhausting ones. For example, current expenditure for export logistic would be better to transit to the support for construction of export infrastructure such as cold chain, proccessing facilities, and common warehouse, etc. Support for overseas marketing and buyer invitation costs can also be considered as export infrastructure expenditures which would lead to the self-sustainable exporting farms and company.
목차
[표지]
[머리말]
[요약]
[ABSTRACT]
[차례]
표차례
그림차례
[제1장 서론]
1. 연구의 필요성과 목적
2. 선행연구 검토
3. 연구범위와 연구방법
[제2장 우리나라의 농식품 수출 동향]
1. 농식품 수출 시장 동향
2. 농식품 수출구조 변화와 전망
3. 농식품 수출의 파급효과 분석
[제3장 농식품 수출 증대 요인 분석]
1. 분석개요
2. 분석결과
3. 정책적 시사점
[제4장 주력 수출시장 분석과 전망]
1. 주력 수출시장 선정
2. 주력 수출시장 현황
3. 시장별 소비자 선호도 분석
4. 주력 수출시장 전망
[제5장 신흥시장 분석과 전망]
1. 신흥시장 유형화와 수출유망품목
2. 신흥시장 유형별 현황
3. 소비자 선호도 분석
4. 유형별 수출시장 전망
[제6장 농식품 수출시장 확대 전략]
1. 주력 수출시장
2. 신흥 수출시장
[제7장 우리나라의 농식품 수출지원제도]
1. 수출지원 체계
2. 수출지원 세부사업
3. 수출지원제도의 변천
4. 수출지원사업의 평가
[제8장 중국과 일본의 수출지원제도]
1. 개요
2. 중국과 일본의 수출지원 체계
3. 중국과 일본의 수출지원제도
4. 시사점
[제9장 수출지원제도 개선방안]
1. 수출지원정책의 효과와 효율성
2. 농식품 검역과 브랜드화
3. 수출물류비 지원제도와 해외마케팅 단계
4. 수출물량의 안정적 확보 방안
[제10장 요약 및 결론]
1. 요약
2. 맺음말
[부록]
[참고문헌]
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
우리나라 수출농업 활성화를 위한 농식품 수출 발전방안
조성제
통상정보연구
2010
.03
수출 중소기업의 마케팅믹스요인이 마케팅성과에 미치는 영향
범경기
,
김원겸
,
맹부영
한국콘텐츠학회 종합학술대회 논문집
2011
.05
수출성과와 수출마케팅변수의 적응화 / 표준화 수준에 관한 연구 : 뉴질랜드의 수출기업 사례를 중심으로
황선대
통상정보연구
2014
.09
농업 · 농촌부문 녹색성장 추진전략 개발(2/2차연도)
김창길
,
김정섭
,
김윤형
외 4명
한국농촌경제연구원 기본연구보고서
2011
.11
경제 · 생활권 광역화에 따른 농어촌 경제 활성화 방안 (2/2차연도)
이동필
,
황의식
,
송미령
외 8명
한국농촌경제연구원 기본연구보고서
2010
.10
최근 본 자료
댓글(0)
0