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A Study on Competition between Online Video Service and Other Media Using Niche Analysis
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온라인 동영상 서비스와 기존 매체 간의 경쟁관계에 관한 적소분석

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Type
Academic journal
Author
Seung Yeop Lee (연세대학교) Sang Woo Lee (연세대학교)
Journal
SBS Journal of Media Economics & Culture Vol.12 No.3 KCI Accredited Journals
Published
2014.8
Pages
7 - 45 (39page)

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A Study on Competition between Online Video Service and Other Media Using Niche Analysis
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Abstract· Keywords

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Lately many service providers have been attempting to provide video contents via the Internet. And some reports in the United States showed that the number of pay TV subscribers was decreasing while the number of online video users was increasing. Based on the niche theory, this study analyzed the competition between online video service and traditional media, such as terrestrial TV, cable TV, IPTV, direct broadcast satellite (DBS), and so on. The results showed that there was a high degree of competition between online video service and some media, such as terrestrial TV, cable TV, IPTV, DBS and games. However, online video service had competitive inferiority compared to these media. In particular, it had extreme competitive inferiority compared to cable TV. This is because users tend to watch the online video service mostly at home, where traditional pay TV, such as cable TV, has had strong competitive superiority.
#온라인 동영상 서비스 #매체 간 경쟁 #적소 분석 #적소 차원 #online video service #media competition #niche theory #niche dimension

Contents

1. 서론
2. 기존 연구
3. 연구문제
4. 연구방법
5. 연구결과
6. 결론 및 시사점
참고문헌

References (46)

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2. [보고서] - 방송통신위원회 / 2012 / 2012년 방송매체이용행태조사 google schola 3. [학술지(정기간행물)] - 백형근 / 2013 / 대학생들의 N-스크린 유료 서비스 이용의도 결정요인 / 한국방송학보 27 (1) : 94 ~ 130 dbpia 4. [학술지(정기간행물)] - 양명자 / 2013 / N-스크린 서비스 구매의도에 관한 연구 스마트폰, PC, 태플릿, TV 등 복수 스크린에서의 동일 콘텐츠 이용을 중심으로 / 한국방송학보 27 (1) : 131 ~ 166 dbpia 5. [학술지(정기간행물)] - 이승엽 / 2013 / 온라인 동영상 서비스의 유료방송에 대한대체현상 연구 / 정보통신정책연구 20 (4) : 73 ~ 103 dbpia 6. [학술지(정기간행물)] - 이준호 / 2009 / 뉴스이용자의 충족기회와 내용지향성 차원에 따른 뉴스미디어 유형별 적소 비교분석 / 미디어 경제와 문화 7 (2) : 51 ~ 95 dbpia

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