연구배경 전국적으로 지역에 기반을 둔 영세상인과 상공인과 같은 소규모 상권의 침체가 가속화되고 있는 추세이며, 지역의 정체성 강화와 지역 풀뿌리 경제기반 재생, 상권 다양성의 측면에서의 골목시장의 공간 활성화를 위한 대책 수립이 시급한 실정이다. 연구방법 본 연구에서는 지역 소규모 골목시장 재생을 위한 경쟁력강화 방안의 제고를 목적으로, 골목시장의 개념 및 특성, 현황을 파악하고, 전국적으로 골목시장의 분포가 가장 높은 지역 중 하나인 경기도의 수원시를 대상으로 골목상인 및 이용고객의 욕구조사 분석을 통해 수원시 골목시장의 현황과 문제점을 파악하고 공간 활성화 방안을 도출하고자 한다. 연구결과 본 연구의 결과, 골목시장이 전체적으로 열악한 상황에 처해 있는 것으로 나타났다. 이를 개선하고 공간 전체를 활성화시키기 위해 물리적인 환경개선도 중요하지만 골목시장 전체의 경영 및 판매 환경, 상인회의 활성화를 통한 상권의 경쟁력 강화를 위한 종합적인 대책이 필요한 것으로 나타났다. 특히 시장 현대화 정책과 함께 상가에 대한 자율적인 지원프로그램의 확대가 필요하며, 청결한 시장 환경의 조성이 적극적으로 요구되었다. 또한 골목시장 공간 활성화를 위한 종합적이고 일상적인 경영 및 지원이 필요하며 지역과 동네 단위의 특성에 맞는 차별화된 디자인 개발이 요구되었다. 결론 본 연구를 통해 대형유통기업의 입점 및 영업제한 규제와 함께, 다양한 지원 프로그램의 개발과 전문가의 지원협의체, 공간디자인 개발 등을 통해 골목시장의 경쟁력을 강화시켜야 함이 밝혀졌다. 또한 골목시장 활성화를 지역 활성화의 일환으로 확대시켜 상생경제 차원으로 정책의 변화를 모색하는 것이 필요하다. 본 연구가 국내 골목시장의 공간 활성화를 위한 시책개발에 참고자료가 되길 기대한다.
Background With the expansion of large-scale distributors, including megadiscount stores and corporate supermarkets, the situation for the small-scale markets has become grimmer. However, it is still true that alley markets are ar a disadvantage in terms of the services, prices, and brand awareness. In order to invigorate the market spaces, continued policy supports are necessary. The purpose of this study is to identify possible aspects of improvement in terms of the spatial design for the alley market spaces and distributors. The aim is to strengthen the competitiveness of the market spaces in order to invigorate the small-scale distributors and market places at the community level. For this purpose, this study"s aim is to investigate the current status and problems of the alley markets in Suwon city and identify possible for improvement. Methods The research method and procedures for this study were as follows. Firstly, research on the existing literature concerning spatial designs was conducted in order to summarize the concept of the alley market spaces. In this stage, the spatial characteristics of such market places, their current conditions, and problems were identified. Secondly, in order to provide suggestions for the improvement of the spatial designs of the alley markets, the current situations of these markets were examined. An analysis of the results of the surveys on customers" desires was conducted, with a view to examine plans for invigoration and revitalization of the alley markets in the region by enhancing their competitiveness. Thirdly, the outcomes of the above mentioned studies are to be summarized to present suggestions to invigorate and support the alley markets. Results It was discovered as a result of this study that, firstly, it is necessary to expand the spatial space improvement plans continuously in addition to the modernization policies by the government for such distributors with a view to diversify the support systems. Secondly, in order to invigorate the alley markets, it is necessary to organize a local design, cooperative structure for community designs and a comprehensive, continued local space design. Thirdly, support programs to build up the competitiveness of small-scale market places are needed, and such programs may utilize differentiated spatial designs, brand marketing, and managerial supports. Fourthly, the operators of the small distribution outfits should make their own efforts to survive and strengthen their autonomous capabilities by means of market-management training and improvement of the support programs. Conclusion The results of the study are as follows; firstly, the participants judged the future of the alley markets negatively and saw the regulation of the mega-discount stores as having positive effects on the invigoration of the alley markets. Also, for the growth of alley markets. it was required for the business owners of such markets to be more proactive in addition to supportive public space initiatives for education and the promotion and improvement of the markets. It is expected that this study would have a basic implication on the studies to autonomous invigoration and improvement of competitiveness of the alley markets space.