지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 463 - 474 (12page)
이용수
초록· 키워드
오류제보하기
The purpose of this study is to identify the effects of the service quality of boxing clubs on economic, psychological satisfaction, and customer follow-up behavior and provide basic data that will help activate boxing clubs.
For this purpose, service quality was viewed as an independent variable; economic and psychological satisfaction as a mediating variable; and customer follow-up behavior as a dependent variable. In the population of adult customers at boxing clubs in Gyeonggi Province, which were registered with the Ministry of Culture, Sports, and Tourism as of 2014, a convenience sampling procedure was used to obtain data from 332 responders; then, the data were processed using SPSS 18.0, consequently drawing the following conclusion:
First, the service quality of boxing clubs positively affected economic and psychological satisfaction.
Second, the service quality of boxing clubs positively affected customer follow-up behavior.
Third, boxing club customers’ economic and psychological satisfaction positively affected customer follow-up behavior.
To put the results together, the quality of service provided by boxing clubs significantly affects economic and psychological satisfaction and customer follow-up behavior.
For this purpose, service quality was viewed as an independent variable; economic and psychological satisfaction as a mediating variable; and customer follow-up behavior as a dependent variable. In the population of adult customers at boxing clubs in Gyeonggi Province, which were registered with the Ministry of Culture, Sports, and Tourism as of 2014, a convenience sampling procedure was used to obtain data from 332 responders; then, the data were processed using SPSS 18.0, consequently drawing the following conclusion:
First, the service quality of boxing clubs positively affected economic and psychological satisfaction.
Second, the service quality of boxing clubs positively affected customer follow-up behavior.
Third, boxing club customers’ economic and psychological satisfaction positively affected customer follow-up behavior.
To put the results together, the quality of service provided by boxing clubs significantly affects economic and psychological satisfaction and customer follow-up behavior.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2015-690-001657628