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A Study on the Perception, Importance and Satisfaction with Local Traditional Food among University students -Focused on Kyungsan City-
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대학생의 향토음식에 대한 인식 및 중요도, 만족도에 관한 연구 : 경산시를 중심으로

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Type
Academic journal
Author
Journal
Culinary Society of Korea Culinary Science & Hospitality Research Vol.20 No.1 KCI Accredited Journals
Published
2014.2
Pages
120 - 132 (13page)

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A Study on the Perception, Importance and Satisfaction with Local Traditional Food among University students -Focused on Kyungsan City-
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This study was to investigate the undergraduates in Gyeongsan city, an area heavily populated with students, on their awareness of and their satisfaction with the local traditional food to suggest an effective marketing direction to town restaurants and to provide them with useful information to activate their business. The samples were taken by the convenience sampling method and the measurement was done by 5points-Likert. The result was as follows. The students recognized that cleanliness (4.69 points), food texture (4,57 points), the freshness of food materials(4,56 points) and food price(4.20 points) were important. However, they considered the legitimacy of local traditional foods (3.59 points), the supplementary explanation of food(3.58 points) and the quantity of food(3.34 points) as less important. On the level of satisfaction with the food, they were highly satisfied with food taste(3.55 points), food flavor(3.47 points) and quantity(3.39points), while showing relatively low satisfaction with food creativity(2.94 points), food originality(2.75points) and the explanation of food(2.61 points). The result of IPA indicated that the food texture, food cleanliness, the freshness of food materials, food flavor, food taste and food nutrients were thought to be important among customers, to be kept well by the restaurants and to be shown as the items to be maintained further. The customers took other items like menu price and the creativity of menu to be important, but their satisfaction with these items were low due to lack of practice. Therefore, those items should be managed intensively.
#대학생 인식도 #향토음식 기호도 #대학생 향토음식 기호도 #향토음식 만족도 #경산시 향토음식점 #importance and satisfaction #perception #local traditional food #university students #kyungsan city

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