The purpose of this research was to estimate the restoration value of riparian landscape and evaluation of restoration priority in the gyeongan stream using a conjoint model. To do this, four attributes of riparian landscape were investigated considering distance from waterside, human interference, and facility and vegetation density. And based on characteristics of riparian landscape attribute, the levels of the four attributes of were selected. Surveys were carried out by targeting residents within 1km of both banks of the gyeongan stream. The results indicated that 1) respondents perceived a high need for restoration of landscape units in the gyeongan stream area with a strongly artificial characters such as urbanization area, warehouse, and cattle shed. 2) respondents thought that the nearer waterside, the heavier human interference, the lower facility, and the higher vegetation density, landscape restoration priority was higher. 3) The estimate WTP per household/month for landscape restoration was 3,870 won, the owning property group was 3,990won and non-owning property group was 5,980won. The estimated total economic value of all per year was 46,440 won. The results of this study may contribute to the conservation of the riparian area as an ecologically and aesthetically healthy and attractive area, as well as to the formation of a more natural and bio-diverse riparian environment.