지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국데이터전략학회 Journal of Information Technology Applications & Management Journal of Information Technology Applications & Management Vol.21 No.1
- 발행연도
- 2014.3
- 수록면
- 85 - 105 (21page)
이용수
초록· 키워드
오류제보하기
Exhibition industry is important business domains to many countries. Not only lots of countries designated the exhibition industry as tools to stimulate national economics, but also many companies offer millions of service or products to customers. Recommender systems can help visitors navigate through large information spaces of various booths. However, no study before has proposed a methodology for identifying and acquiring prospective visitors although it is important to acquire them. Accordingly, we propose a methodology for identifying, acquiring prospective visitors, and recommending the adequate booth information to their preferences in the exhibition industry. We assume that a visitor will be interested in an exhibition within same class of exhibition taxonomy as exhibition which the visitor already saw. Moreover, we use user-based collaborative filtering in order to recommend personalized booths before exhibition. A prototype recommender system is implemented to evaluate the proposed methodology. Our experiments show that the proposed methodology is better than the item-based CF and have an effect on the choice of exhibition or exhibit booth through automation of word-of-mouth communication.
목차
Abstract
1. Introduction
2. Related Work
3. Methodology
4. An illustrative Example
5. An Architecture and Prototype System
6. Experimental Evaluation
7. Conclusion
References
참고문헌 (43)
참고문헌 신청
1. [학술지(정기간행물)] - Abowd, G. D. / 1997 / Cyberguide : A mobile context-aware tour guide / Wireless Networks 3 (5) : 421 ~ 433
2. [학술지(정기간행물)] - Ahn, D. H. / 2004 / A personalised recommendation procedure based on dimensionality reduction and web mining / International Journal of Internet and Enterprise Management 2 (3) : 280 ~ 298
3. [학술지(정기간행물)] - 안형준 / 2009 / An Alternative Evaluation of the Item-based Collaborative Filtering Using Simulated Online Shopping / Journal of Information Technology Applications & Management 16 (3) : 17 ~ 28
4. [학술지(정기간행물)] - Avery, C. / 1997 / Recommendation systems for evaluating computer messages / Communications of the ACM 40 (3) : 88 ~ 89
5. [학술지(정기간행물)] - Balabanovic, M. / 1997 / Fab : content-based collaborative recommendation / Communication of the ACM 40 (3) : 66 ~ 72
2. [학술지(정기간행물)] - Ahn, D. H. / 2004 / A personalised recommendation procedure based on dimensionality reduction and web mining / International Journal of Internet and Enterprise Management 2 (3) : 280 ~ 298
3. [학술지(정기간행물)] - 안형준 / 2009 / An Alternative Evaluation of the Item-based Collaborative Filtering Using Simulated Online Shopping / Journal of Information Technology Applications & Management 16 (3) : 17 ~ 28
4. [학술지(정기간행물)] - Avery, C. / 1997 / Recommendation systems for evaluating computer messages / Communications of the ACM 40 (3) : 88 ~ 89
5. [학술지(정기간행물)] - Balabanovic, M. / 1997 / Fab : content-based collaborative recommendation / Communication of the ACM 40 (3) : 66 ~ 72
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UCI(KEPA) : I410-ECN-0101-2015-005-001328418