지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
The purpose of this study was to classify individualism-collectivism orientation into groups and analyze the difference of fashion leadership and expected values of appearance management by the groups. Questionnaires were administered to 376 adults in 20"s and 30"s living in Deagu and Kyungbook area through June 10~June 20, 2013. Frequency, factor analysis, reliability analysis, cluster analysis, correlation analysis, ANOVA, Duncan-test, t-test, and Ⅹ2-test were used for data analysis. Survey method was used to collect data for this study and the measures such as individualism-collectivism orientation, fashion leadership and expected values of appearance management consisted of 5-point Likerties scale.
Individualism-collectivism orientation was categorized into collectivism, competition consciousness, love of family, and individual focus. Fashion leadership were found as opinion leadership, double leader, and innovator. Expected values of appearance management were found as pleasure/individuality, other consciousness, and conformity. This indicates that women showed high opinion leader, double leader, and innovator of fashion leadership and pleasure/individuality, and conformity of expected values of appearance management while men care more about competition consciousness, love of family, and individuality focus of individualism-collectivism orientation. Individualism-collectivism orientation showed significant correlation with the sub-variable of fashion leadership and expected values of appearance management. Individualism-collectivism orientation were classified into three groups such as competition collectivism, individuality, and low individual- collectivism. A test of significance in groups was determined by demographic variables like gender, age, occupancy and monthly income. Groups showed significant difference in fashion leadership and expected values of appearance management.
Individualism-collectivism orientation was categorized into collectivism, competition consciousness, love of family, and individual focus. Fashion leadership were found as opinion leadership, double leader, and innovator. Expected values of appearance management were found as pleasure/individuality, other consciousness, and conformity. This indicates that women showed high opinion leader, double leader, and innovator of fashion leadership and pleasure/individuality, and conformity of expected values of appearance management while men care more about competition consciousness, love of family, and individuality focus of individualism-collectivism orientation. Individualism-collectivism orientation showed significant correlation with the sub-variable of fashion leadership and expected values of appearance management. Individualism-collectivism orientation were classified into three groups such as competition collectivism, individuality, and low individual- collectivism. A test of significance in groups was determined by demographic variables like gender, age, occupancy and monthly income. Groups showed significant difference in fashion leadership and expected values of appearance management.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법 및 절차
Ⅳ. 결과 및 논의
Ⅴ. 결론 및 제언
REFERENCES
참고문헌 (28)
참고문헌 신청
1. [학술지(정기간행물)] - 천문선 / 2006 / 문화성향이 의복소비행동에 미치는 영향 / 한국심리학회지: 소비자·광고 7 (2) : 277 ~ 300
2. [학술지(정기간행물)] - Han, G. S. / 1993 / An analysis of children's social interaction: application of the theory of individualism/collectivism / Korean Journal of Social Psychology 7 (1) : 185 ~ 197
3. [학술지(정기간행물)] - 한경미 / 2004 / 청소년의 라이프스타일과 개인주의-집단주의에 따른 선호감성 분석 / 한국의류산업학회지 6 (1) : 51 ~ 60
4. [학술지(정기간행물)] - Han, S. P. / 1990 / Individualism and collectivism culture / Advertising Research 9 (Winter) : 225 ~ 251
5. [학술지(정기간행물)] - Han, S. Y. / 1995 / The relationship between perceived alienation and individualistic/collectivistic tendency / Korean Journal of Psychology : Social Issues 2 (1) : 113 ~ 129
2. [학술지(정기간행물)] - Han, G. S. / 1993 / An analysis of children's social interaction: application of the theory of individualism/collectivism / Korean Journal of Social Psychology 7 (1) : 185 ~ 197
3. [학술지(정기간행물)] - 한경미 / 2004 / 청소년의 라이프스타일과 개인주의-집단주의에 따른 선호감성 분석 / 한국의류산업학회지 6 (1) : 51 ~ 60
4. [학술지(정기간행물)] - Han, S. P. / 1990 / Individualism and collectivism culture / Advertising Research 9 (Winter) : 225 ~ 251
5. [학술지(정기간행물)] - Han, S. Y. / 1995 / The relationship between perceived alienation and individualistic/collectivistic tendency / Korean Journal of Psychology : Social Issues 2 (1) : 113 ~ 129
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UCI(KEPA) : I410-ECN-0101-2015-500-001243056